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Reading lists: Digital Measurement and Optimisation


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Reading lists: Digital Measurement and Optimisation

Reading list titles for this course/module

 
Product name
Price
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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
WEB ANALYTICS 2.0: THE ART OF ONLINE ACCOUNTABILITY AND SCIENCE OF CUSTOMER CENTRICITY

Kaushik, Avinash

£28.05
£33.00
Core Text

Social Media Metrics (PDF eBook)
SOCIAL MEDIA METRICS (PDF EBOOK)

Sterne, Jim/Scott, David Meerman;

£18.99
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