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Reading lists: Marketing in Music and Popular Culture


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Reading lists: Marketing in Music and Popular Culture

Reading list titles for this course/module

 
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Introduction to Marketing: Theory and Practice
INTRODUCTION TO MARKETING: THEORY AND PRACTICE

Palmer, Adrian (Professor of Marketing, University of...

£49.29
£45.82
Core Text

Everything Bad is Good for You: How Popular Culture is Making Us Smarter
EVERYTHING BAD IS GOOD FOR YOU: HOW POPULAR CULTURE IS MAKING US SMARTER

Johnson, Steven

£10.19
£11.99
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