If you want to be the best, focus on your most valuable asset: the power of your creative mind
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:
be creative on demand with de Bono's step-by-step approach
add value to ideas and turn them into financial assets
boost creativity with the power of lateral thinking
break free from old ways of thinking with creative challenging
1: About the Author
2: Introduction
1: THE NEED FOR CREATIVE THINKING
2: Take-away Value 15
3: The Theoretical Need for Creativity
4: The Practical Need for Creativity
5: Information and Creativity
6: Misperceptions About Creativity
7: Sources of Creativity
8: Lateral Thinking
9: Perception and Processing
10: Design and Analysis
11: The Uses of Creative Thinking
2: LATERAL THINKING TOOLS AND TECHNIQUES
12: The Six Thinking Hats
13: The Creative Pause
14: Focus
15: Challenge
16: Alternatives
17: The Concept Fan
18: Concepts
19: Provocation
20: Movement
21: Setting Up Provocations
22: The Random Input
23: Sensitizing Techniques
24: Application of the Lateral Thinking
25: Techniques
26: Harvesting
27: The Treatment of Ideas
28: Formal Output
29: Group or Individual
3: THE APPLICATION OF CREATIVE THINKING
30: Application
31: Everyday Creativity/Specific Creativity
32: The Creative Hit List
33: Introduction of Creativity
34: Responsibility
35: Structures and Programmes
36: Training
37: Formats
38: Evaluation
39: Summary
4: Appendices
1: The Lateral Thinking Techniques
2: Notes on the Use of the Lateral Thinking Techniques
3: Harvesting Checklist
4: Treatment of Ideas Checklist
40: Index
