Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.
Conflicts of Sustainability Global Business Strategic Conflict Environmental Change Resources Waste Social Change Individual Versus Group Pollution Trading Ethical Trading Technology Impacts Energy Regulation Corporate Governance Risk Management Brand Management Stakeholder Values Sustainable Development Eco-efficiency Off-shoring and Outsourcing Future Focus Profit from CSR Change Management Measuring Progress not Rhetoric Infrastructure Balance Alternative Business Models Competitive Balance Collaborating for the Future Creating Sustainable Value Common Sense Leadership
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