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Essentials of Marketing (PDF eBook) 3rd edition


Essentials of Marketing (PDF eBook) 3rd edition

eBook by Pettitt, Stephen/Brassington, Frances

Essentials of Marketing (PDF eBook)

£43.99

ISBN:
9780273728139
Publication Date:
22 Jan 2013
Edition:
3rd edition
Publisher:
Pearson
Pages:
624 pages
Format:
eBook
For delivery:
Download available
Essentials of Marketing (PDF eBook)

Description

Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject. The text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington's 'Principles of Marketing', this 'essentials' text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master. This 3rd edition has been revised with updated content to support you on your learning journey. Benefit from features such as: New and exciting examples. New Topics essential to modern marketing. Real-world case studies. End-of chapter-questions. With its range of learning features and concise style, this text is excellent for short introductory courses in marketing. Organise your students' learning and improve results with the Revel Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience anytime, anywhere, on any device. If you would like to purchase the Revel version of this text, search for: 9781292111957 Revel for Essentials of Marketing, Instant Access

Contents

Chapter 1 -Marketing Dynamics Chapter 2- The European marketing environment Chapter 3- Buyer behaviour Chapter 4- Segmenting markets Chapter 5- Marketing information and research Chapter 6- Product Chapter 7- Price Chapter 8- Place Chapter 9- Promotion: integrated marketing communication Chapter 10- Advertising and sales promotion Chapter 11- Promotion: direct and digital marketing Chapter 12- Promotion: personal selling, PR and sponsorship Chapter 13- Marketing strategy and planning Chapter 14- Services and non-profit marketing

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