Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers:
· What are the characteristics for successful entry into new international markets?
· How can 'sustainability' affect decision making within businesses?
· Why are today's global investors so concerned about national debt issues?
· In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
· What strategies can companies such as BP use to repair damaged global reputations?
It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.
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Part I Micro Business Environment
1: Markets and resource allocation
2: Demand, revenue and consumer behaviour
3: Supply, production and cost
4: Business organisation, objectives and behaviour
5: Firm size, mergers and the 'public interest'
6: Market structures
7: Labour and other factor markets
8: Market failure, regulation and competition
Part II Macro Business Environment
9: National income determination
10: Government policies: instruments and objectives
11: Political, legal, ecological and technological environment
12: Functions of management: domestic business environment
13: International business environment
14: Strategies in a globalised business environment
Appendix 1 Indifference curves, budget lines and the 'law of demand'
Appendix 2 Isoquants, isocosts and production
References
Answers to Stop and think and You try
Index
