Entrepreneurship means different things to different people, but the entrepreneurial personality is a critical success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.
This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping the processes of entrepreneurship. Topics include:
Main processes of entrepreneurial venture creation, innovation and growth
Operational steps characterizing processes of entrepreneurship
Establishing and realizing entrepreneurial ventures
Core processes and practices of entrepreneurship
With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on this subject.
A companion website featuring: a lecturer's guide, with extra assignments and links to videos, PowerPoint slides for teaching uses and a questionnaire with detailed feedback for students, is available at: http://cw.routledge.com/textbooks/9780415561204.
Introduction Part 1: The Resource Based Perspective in the Entrepreneurial Course 1. The Environment and Entrepreneurship 2. The Entrepreneurial Culture 3. "Entreprening" Part 2: The Process-Oriented Perspective in Entrepreneurship 4. Creativity in Entrepreneurship 5. Innovation 6. Opportunity Exploitation 7. The Start-Up Stage 8. Mentorship, Coaching and Counselling 9. Planning and Managing an Entrepreneurial Venture 10. Management Skills in the Entrepreneurial Realm 11. Marketing 12. Financing the Entrepreneurial Venture 13. Managing Rapid and Sustainable Growth Part 3: The Output-Oriented Perspective in the Entrepreneurial Realm 14. Evaluating and Measuring the Firm's Success 15. The Entrepreneurial Avenues 16. The Re-Shaping of Today's Entrepreneurial Activities 17. Conclusion
