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International Cases in Tourism Management


International Cases in Tourism Management

Paperback by Horner, Susan; Swarbrooke, John

International Cases in Tourism Management

WAS £49.99   SAVE £7.50

£42.49

ISBN:
9780750655149
Publication Date:
9 Dec 2003
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Butterworth-Heinemann Ltd
Pages:
410 pages
Format:
Paperback
For delivery:
Estimated despatch 7 May 2024
International Cases in Tourism Management

Description

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Contents

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism

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