All the basics you need to design a successful business plan Whether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don't fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed-from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more. • Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality • Serves as an ideal refresher or introduction to the topic in an affordable small-format edition • Intended for anyone starting their first business or even just thinking about it Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?