The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: • Your Creative Self - how to become a more powerful innovator • Leading Innovators - how to inspire and motivate creative people • Creating Innovation - how to develop and test new concepts • Winning with Innovation - how to sell your new ideas • The Innovator's Toolkit - 20+ tools to help you create, shape and share your ideas • The Innovator's Case Notes - real-life examples of innovation in action; what would you have done?
About the author Author's acknowledgements Publisher's acknowledgements Introduction How to use this book? What is innovation? part one: Your creative self Nurturing your creative genius Seeing what others do not see Becoming a more powerful innovator Giving up old ideas for better ideas part two: Leading innovators Building a better, bigger brain Organising people for innovation Creating powerful innovation culture Motivating innovators part three: Creating innovation Using the power of (creative) rebels Making new ideas useful Grinding your way from insight to (successful) innovation Measuring (unmeasurable) innovation
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