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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition 6th edition


Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition 6th edition

Paperback by Barney, Jay; Hesterly, William

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

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£66.29

ISBN:
9781292258041
Publication Date:
3 Aug 2018
Edition/language:
6th edition / English
Publisher:
Pearson Education Limited
Pages:
544 pages
Format:
Paperback
For delivery:
Estimated despatch 7 - 8 May 2024
Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Description

For courses in strategy and strategic management. Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Contents

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm's External Environment 3. Evaluating a Firm's Internal Capabilities END-OF-PART I: CASES PC 1-1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2-1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company Index Name Index Subject Index

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