Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or how to guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future.Packed with case studies, this book: O Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases;O Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy;O Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption;O Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates;O Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.
Introduction Questioning 'Traditional' Models of the Music Industry Structure of the Book 1. Studying the Music Industries Key Findings Getting Started Organizational Structure Political Economy Culture Industry Sociology Musicology Metanarrative Historical Analysis Technological Development Media Ecology Digital Technologies Issues Conclusion Further Reading 2. The Recorded Music Industry Key Findings The Structure and Size of the Recording Industry A Brief History of the Recorded Music Industry The Majors: Business Structures and Characteristics The Independent Sector: Definitions and Types The Ideology of Independence Strategies for Dealing with Uncertainty and Risk Conclusion Further Reading 3. Songwriting and Publishing Key Findings Songwriters, Performers and Publishers Motivations Songwriting as Commercial Practice Songwriting Methods and Tools Music Publishing Traditional Income Streams 'New' Income Streams Sampling Conclusion Further Reading 4. Music Production Key Findings Changing Models and the Mythology of the Recording Studio The Production Process Tracking Mixing Mastering Manufacturing Production Careers and Roles Project Studios, MIDI, and Other Developments Conclusion Further Reading 5. Music Distribution Key Findings Introducing Music Distribution Physical Distribution Mass-Market Retailers Independent Retailers Second-Hand Retailers Online Music Distribution Streaming Services Music Media Distribution Unauthorized Distribution Conclusion Further Reading 6. Music Promotion Key Findings Marketing, Branding and Gatekeeping The Promotional Campaign Music Journalism Radio Television Point of Sale Marketing (POS) and In-Store Music Sponsorships and Endorsements Grassroots Marketing Social Media/Mobile Media Conclusion Further Reading 7. The Live Music Industries Key Findings The Resurgence of Live Music A Brief History of the Live Music Industry Motivations for Live Concert Touring Authenticity and Live Performance Live Music Sponsorship Roles and Responsibilities Live Performance Contracts Concert and Festival Ticketing The Relationship between the Recorded and the Live Music Industries Conclusion Further Reading 8. Music Audiences Key Findings Understanding Music Audiences Music on the Move: From the Walkman to the iPhone Music and Social Media Consumption Heritage and Nostalgia Record Collecting Conclusion Further Reading 9. Copyright and Music Piracy Key Findings Introducing Copyright Copyright Basics Key Terms in UK Copyright Law US Copyright Law: Key Differences Collection Societies Music Piracy Music Industry Responses to Piracy Artist Responses to Piracy Conclusion Further Reading 10. Contractual Agreements and Relationships Key Findings Artist Management Agreements Music Publishing Agreements Recording Agreements Conclusion Further Reading Conclusion Complexity and Symbiosis Be Wary of Metanarratives Diversity and Reorganization Where Next? Glossary
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