This book provides the latest conceptual thinking on, and case study exemplification of, rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan in 19 concise, manageable chapters. The book is organised into distinct yet interrelated sections, and benefits from strong editorial input in terms of context setting and summary chapters. Rural Tourism and Sustainable Business represents a high quality text integrating the latest thinking on the evolving strategic roles of rural tourism and its role in sustainable business development. It provides readily accessible material drawn from a range of environmental and cultural contexts and draws attention to the nature and interrelationships between local and global issues in rural tourism and development.
Preface
The Contributors
Abbreviations
Part 1: Introduction
1 Morag Mitchell and Derek Hall: Rural Tourism as Sustainable Business: Key Themes and Issues
Part 2: Strategic Considerations
2 Mirja Nylander and Derek Hall: Rural Tourism Policy: European Perspectives
3 Dallen J. Timothy: Rural Tourism Business: A North American Overview
4 Gerda K. Priestley, Gemma Cánoves, Miquel Seguí and Montserrat Villarino: Legislative Frameworks for Rural Tourism: Comparative Studies from Spain
5 Jackie Clarke: Effective Marketing for Rural Tourism
6 Graeme Evans and Paola Parravicini: Exploitation of ICT for Rural Tourism Enterprises: The Case of Aragon, Spain
Part 3: Networks, Partnerships and Community Support
7 Catherine Gorman: Co-operative Marketing Structures in Rural Tourism: The Irish Case
8 Kim Meyer-Cech: Regional Co-operation in Rural Theme Trails
9 C. Michael Hall: Rural Wine and Food Tourism Cluster and Network Development
10 Heather Mair, Donald G. Reid and Wanda George: Globalisation, Rural Tourism and Community Power
11 Donna Chambers: The Development of Tourism Businesses in Rural Communities: The Case of the Maroons of Jamaica
12 Ming-Huang Lee: Farm Tourism Co-operation in Taiwan
Part 4: Quality Sustainable Business
13 Ray Youell and Roz Wornell: Quality as a Key Driver in Sustainable Rural Tourism Businesses
14 David Leslie: Rural Tourism Businesses and Environmental Management Systems
15 David Botterill and Cliff Nelson: Researching the Links Between Environmental Quality Kite Marks and Local Tourism Business Performance: A Discourse Analysis of the Welsh Rural Beach Quality 'Green Coast Award'
16 Walter Schiebel: Entrepreneurial Personality Traits in Managing Rural Tourism and Sustainable Business
17 Fiona Williams and Andrew Copus: Business Development, Rural Tourism and the Implications of Milieu
18 Jon Vernon, Stephen Essex and Kaja Curry: Sustainable Rural Tourism Business Practice: Progress and Policy in South East Cornwall
Part 5: Conclusion
19 Derek Hall and Morag Mitchell: Rural Tourism Business as Sustained and Sustainable Development?
Index
