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Reading lists: Strategic Marketing


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Reading lists: Strategic Marketing

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Strategic Marketing Planning
STRATEGIC MARKETING PLANNING

Wilson, Richard M.S.

£45.89
Core Text
Airport Marketing: Strategies to Cope with the New Millennium Environment
AIRPORT MARKETING: STRATEGIES TO COPE WITH THE NEW MILLENNIUM ENVIRONMENT

Jarach, David

£102.00
Recommended
Creating Powerful Brands
CREATING POWERFUL BRANDS

de Chernatony, Leslie

£45.89
Recommended
Strategic Market Management
STRATEGIC MARKET MANAGEMENT

Aaker, David A. (University of California, Berkeley);...

£45.86
Recommended
Strategic Marketing
STRATEGIC MARKETING

Drummond, Graeme; Ensor, John; Ashford,...

£153.00
Recommended
Strategic Marketing Management: A Process Based Approach
STRATEGIC MARKETING MANAGEMENT: A PROCESS BASED APPROACH

Moutinho, Luiz (Glasgow University); Southern, Geoff...

£62.89
Recommended

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